I don't need to tell you that when you're just starting out there is not enough time to do everything you want or need to do for clients, and your own business. But with a some fore-thought on PR strategy, you can take advantage of the unexpected things that come your way when you are carrying out your day. Public Relations can be reactive a lot of the time, but some of the most successful businesses and people use it in a proactive manner.

The term Public Relations means just that, you are dealing with your PUBLIC relations. As a small business you will be working hard to produce the results needed for your clients, the meat and potatoes of your service. Yet, few of us think about how every day communication can affect our business opportunities. Each time you make a call, run errands, or conduct meetings you are in fact carrying out public relations.

The possibility of a business opportunity arising out of an unexpected event exists, though many say business is something planned and structured. The successful way to handle unexpected events is to always be aware of what you are trying to achieve. Whether it's for your business or for your clients, the main objective should be in the back of your mind so that a decision can be made to pursue or not to pursue.

Once you make that decision then your circle of communication has just grown a little larger, and you must maintain that relationship however you deem necessary. The key to any good relationship, business or otherwise, is communication and public relations falls under that topic.

Some key tips to remember:
• Create a list of newspapers, journals, magazines, and other media that you or your business would benefit by striking up a relationship
• Invite people out to lunch to talk business, and pay for it of course, and develop your contact list for future reference
• Attend as many functions, parties, fund raising events, etc… Even if you think the party at Bill’s will not render any useful information, you just never know who will be there and to whom you’ll end up speaking.
• Be aware of your public speaking opportunities
• Keep up with your writing, even if it is just thoughts, the more you write the better communicator you become.
• Call a local reporter just for fun to see if they would be interested in your business’s story (make sure you have a story!! )
• Read the local papers, and national papers to keep abreast of current events and new related to your industry.
•  Join Business Associations, Leagues, PRSSA or other PR focused organizations that provide resources for professionals
• Keep abreast of the people you meet

 For more info or questions, feel free to email me                                               Back to Articles Page